在2022年里我們看到了TWS耳機市場(chǎng)正在發(fā)生一些變化，這些變化所帶來(lái)的影響，或許會(huì )讓2023的TWS耳機市場(chǎng)競爭變得更加激烈。

進(jìn)入新的一年各家終端開(kāi)始大秀肌肉，OPPO、華為、Realme相繼推出新品。

首先登場(chǎng)的是OPPO。首創(chuàng )竹纖維振膜的真無(wú)線(xiàn)降噪耳機OPPO Enco Free3正式發(fā)布。隨即而來(lái)的是華為FreeBuds 5，近期Realme也推出了真我Buds Air5 Pro，首款定位旗艦的TWS耳機。

根據潮電智庫統計2023年1-2月TWS品牌TOP10出貨量為21.99KK，作為蘋(píng)果其中長(cháng)年位居頭部的選手，占據49%市場(chǎng)份額，緊隨其后的分別是boAt 16%、三星 7%、哈曼 6%、小米 5%。CR5高達83%，市場(chǎng)集中度較高，小眾品牌難以打破。

潮電智庫觀(guān)察到，TWS耳機的高端市場(chǎng)有三星的一席之地；而小米將TWS耳機的主要市場(chǎng)定位在中、低端市場(chǎng)。

自2019年以來(lái)，小米和三星兩家公司在TWS耳機全球中、低端市場(chǎng)競爭方面可謂是勢均力敵。同樣地，處于與蘋(píng)果公司在TWS耳機高端市場(chǎng)的同臺競爭所產(chǎn)生的高壓環(huán)境下，小米和三星在進(jìn)軍TWS耳機高端市場(chǎng)也有所損失。

Top 10 TWS shipments in January to February 2023

In 2022, there are some changes taking place in the TWS market, and the following impact may make the competition of TWS market more intense in 2023.

in 2023, various terminals like OPPO, Huawei, and Realme have successively launched new products.

OPPO takes lead in it. The OPPO Enco Free3, the first true wireless noise reduction earphone with bamboo fiber diaphragm, has been officially released. Following with Huawei FreeBuds 5, and recently Realme also launched the True Me Buds Air5 Pro, the first flagship TWS earphone.

According to statistics from Chaodian Network, the shipment volume of TWS brand TOP 10 from January to February 2023 was 21.99KK. Apple as one of top players for a long time, it occupied 49% of the market share, followed closely by BoAt 16%, Samsung 7%, Harman 6%, and Xiaomi 5%. CR5 is up to 83%, the market concentration ratio is high, and niche brands are hard to break.

Chaodian Network has observed that Samsung has a place in the high-end market for TWS earphones; Xiaomi has positioned its TWS earphones primarily in the mid to low-end markets.

Since 2019, Xiaomi and Samsung have been evenly matched in the global mid to low-end market competition for TWS earphones. Similarly, in the high-pressure environment generated by the competition with Apple in the high-end TWS headphone market, Xiaomi and Samsung have also suffered losses in entering the high-end TWS headphone market.